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Twitter, for example, has the same issues. People fall into the same traps with other social networking sites. People’s political views are constantly reinforced on social media to the point where any discourse with people with other leanings becomes impossible.įacebook isn’t the only source of biased or skewed information on social media. Not only does this create a huge responsibility on Facebook’s part, but also it means that young people are growing more and more isolated in their views. Over half of millennials let Facebook’s News Feed algorithm determine which news and information they see. Wired reported that “according to Pew Research, 61 percent of millennials use Facebook as their primary source for news about politics and government.” And this just shows how big of an issue that these skewed sources of information really are. If everyone’s views are so polarized that this becomes impossible, we’re in trouble as a country. This is also bad for democracy, which requires political discourse and discussion of issues to reach a compromise. But with the introduction of algorithm-based feeds of information, we’ve broken the internet to isolate ourselves from views different from our own.Įli Pariser, an internet advocate, said in a TED talk, “instead of a balanced information diet, we may end up with only information junk food.” So, the internet, which appears at first to be a window into the world’s information, may only be showing you half of the story. The internet was once a way of connecting with other people with different views. This isolation creates ignorance to other perspectives and opinions. Isolationįilter bubbles are a kind of “ intellectual isolation”. As a result, these people are less likely to agree with each other, or even talk to each other. This means that when someone disagrees with them, both of their views are likely to be more polarized. Why are Filter Bubbles Bad?Īfter awhile of only seeing results they agree with, people begin to believe that they are more correct and then their views are strengthened and solidified.

People often assume that the information they see is unbiased, when it is actually skewed towards their beliefs. So instead of being a feed of all the information, Facebook is selective with what it puts in your feed. Social Media companies, like Facebook, want you to keep using the product. Depending on what you’ve clicked on in the past, the website shows you what it thinks you are most likely to engage with. How Are Filter Bubbles Created?Īlgorithmic websites, like many search engines and social media sites, show users content based on their past behavior. These bubbles are associated with search engines and social media websites. As a result, users become separated from most information that presents an opposing viewpoint. These sites determine which content you’re most likely to engage with rather than the most accurate or complete source of information.įilter bubbles refer to the state of intellectual isolation that can result from personalized searches on search engines or social media sites. You may be experiencing a filter bubble every time you scroll through your News Feed on Facebook or search on Google. Personalized Internet is Not Better InternetĪ filter bubble is the result of algorithm driven news feeds and search results.How Search Encrypt Avoids the Filter Bubble Effect.One that has a major impact on politics and belief systems in the United States, and has already divided our country politically.